Switch-it App

Role: UI and UX designer

Deliverables: iOS App prototype

Tools: Sketch, Adobe Illustrator, Principle



Switch-it is a task management app to help users organize their work and personal life.

Design a user-centered product for daily commuters


In order to identify the needs and frustrations of commuters, I conducted an interview research at New York Pennsylvania Station to talk with NJ Transit passengers.

Intercept discussion guide:


3 main points were recorded during the interviews.

2 Needs

1 Frustration

Commuters want their commuting to be more enjoyable

Commuters want themselves to be more productive while commuting

Commuting is troublesome


Everyone commutes. In the US, the average one-way commute time is 27 minutes which may add up to 4.5 hours for 5 weekdays and over 200 hours (nearly 9 days) per year.

Meanwhile, people get different social roles to play and compatible demands to resolve. Some have issues organizing different aspects of life which is what we call the work-life conflict. Long commutes can make the conflict worse. Researches keep revealing that the commute time is closely related to the reduction in job satisfaction, leisure time satisfaction and mental health.

(Source: U.S. Census Bureau)

Research from Harvard Business School shows that people who get mentally prepared for the transition into their next roles has less work-life conflict and suffer less from the negative impacts of a long commute.

In order to achieve the best solution, I came up with 20 ideas to address the prompt.

Final solution:

Switch-it is an time management app designed to help users easily switch between different roles, and better manage their work and personal life.


I summarized the characteristics of interview participants to create a research-based persona.


Based on the persona, I created the user journey as a reference for design procedures in the following steps.



I came up with 3 versions of UI designs to find the visual balance between the work and personal mode and to make sure that the information hierarchy is clear enough for the audience.


After changes were made according to feedbacks gained in the user test, the final product and prototype was ready to be delivered!


All the design decisions are based on the feedback from user tests.

Leave a Reply